A. Maximum allowable sign area for pole, post, freestanding and outdoor advertising structures shall be computed according to the parcel frontage along the street to which the sign is oriented, as follows:

l. Less than one hundred feet of front footage as defined in Chapter 17.16, not allowed;

B. Maximum height shall not exceed in overall height above the ground the maximum building height permitted in the zone in which the sign is located as provided by Chapter 17.16 of this code. (Ord. 89-10 (part), 1989; Ord. 89-3 (part), 1989)