During the term of this franchise, grantee shall designate at least one full-time activated channel for the carriage of PEG programming. As used in this section, “PEG programming” shall mean (A) noncommercial use by the public on a first-come, first-served, nondiscriminatory basis, (B) noncommercial use by public schools and school districts and not-for-profit educational institutions chartered or licensed by the state of California, or an agency or division thereof, and (C) noncommercial use by a municipal, county or state government, or an agency or division thereof. The channel on which PEG programming currently is carried is used on a shared basis with the city of Yreka. The grantee shall use its reasonable best efforts to facilitate the city's use of such channel and the further development of PEG programming. (Ord. 93-03 §17 (part), 1993)