All business licenses are personal to the licensee and shall not be transferred either to another operator of the business licensed or to another location or motor vehicle for the operation of the same business except by endorsement by the city clerk upon the face of the original and duplicate copies of the current license certificate of the fact of transfer. If for any reason the city clerk shall deem such transfer to be against the public interest, the clerk may refuse to make such transfer and require the proposed transferee to apply for a new license. The clerk shall charge a transfer fee as set by resolution. (Ord. 89-12 (part), 1989; Ord. 165 (part); Ord. 54 § 3 (part), 1937)