The city clerk may approve any application for a license and issue to the applicant the license certificate therefor, or, at the clerk's discretion, any application may be referred to the planning commission, which shall either approve the application or order that a public hearing be held on the matter. Such meeting shall be held after at least three days' notice thereof to the applicant, and may be continued from time to time as the planning commission may direct. If, after such hearing, a majority of the commission present shall be of the opinion that the applicant is not a proper person for the conduct of such business or that the operation thereof would be detrimental to the public health, peace, morals, safety or general welfare, the license shall be denied; otherwise it shall be granted. (Ord. 89-12 (part), 1989; Ord. 54 § 7(a), 1937)