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An advertising structure or sign is pertinent to the use of the land upon which it is located for the purpose of Section 14.12.050 only if it is devoted exclusively to the following uses:

A. To advertise the sale or lease of the property on which such advertising structure or sign is placed;

B. To designate the name of the owner or occupant of the premises upon which property such advertising structure· or sign is placed;

C. To advertise the business conducted or goods made or produced or services rendered upon such property upon which such advertising structure or sign is placed. (Ord. 89-3 (part), 1989)